Privacy Policy for Micromotives.com
1. Introduction
At Micromotives.com, we are firmly committed to protecting your personal data and upholding your privacy rights. We recognize the importance of secure and transparent data handling and adhere to the highest standard of data protection under applicable privacy laws, including the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”). This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you access or interact with our website and services.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all users and visitors of micromotives.com and governs the processing of personal data collected through our website, services, communications, and interactions with our support team. For the purposes of the GDPR and applicable data protection laws, Micromotives is the data controller responsible for determining the purposes and means of processing personal data.
3. Categories of Data We Process
We may collect and process the following categories of personal data from individuals accessing micromotives.com or contacting us through our services:
a. Usage Data:
Includes details about how users interact with the site, such as browser type and version, IP address, pages visited, session time, access times, referring URLs, and diagnostic data relevant to site operations.
b. Account Data:
Includes identifiers such as your name, residential or billing address, email address, and contact number when registering or creating an account on micromotives.com.
c. Profile Data:
Includes information such as your profile settings, preferences, onsite behavior, saved items, purchase history, and engagement with our offerings.
d. Communication Data:
Includes records and content of your communications with us, including inquiries submitted via email or website forms, customer support history, and correspondence for feedback and dispute resolution.
e. Technical Data:
Includes device specifics such as operating system, browser configurations, device type, hardware specifications, time zone settings, and other technical identifiers used to ensure compatibility and security.
f. Transaction Data:
Includes records of purchases or financial transactions made on our platforms, such as product selections, payment methods, transaction amounts, and delivery address details.
g. Preference Data:
Includes user-selected consents to marketing communications, subscription information, product interest categories, and customized notification settings.
4. Legal Bases for Data Processing
We process personal data only where we have a lawful basis to do so under applicable legal standards. These bases include:
– Consent: Where you have given affirmative and informed permission (e.g., for marketing communications).
– Performance of a Contract: Where data processing is necessary to fulfill our obligations under a user agreement or to provide services you have requested.
– Legitimate Interests: Where necessary for the operation of our business, provided that such interests are not overridden by your data protection rights (e.g., analytics, fraud prevention, service improvement).
– Legal Obligation: Where we are required to comply with applicable laws and legal authorities.
5. Your Rights
Under GDPR, CCPA, and similar data protection frameworks, you have a range of rights relating to the use of your personal data:
– Right to Access: Request information about the categories and specific pieces of personal data we have collected about you.
– Right to Rectification: Request correction of any incorrect or incomplete data we hold about you.
– Right to Erasure: Request deletion of your personal data under certain conditions (“right to be forgotten”).
– Right to Restriction: Request the temporary suspension of data processing where accuracy or lawful basis is contested.
– Right to Data Portability: Obtain a copy of your data in a structured, commonly used, and machine-readable format for transfer to another provider.
To exercise these rights, please contact our support team at [email protected].
6. Security Measures
We implement robust organizational and technical safeguards to ensure the confidentiality, integrity, and availability of personal data. These include:
– Encryption of data in transit and at rest
– Role-based access controls with logging
– Regular backups and disaster recovery protocols
– Employee data protection training and confidentiality agreements
Despite our efforts, no transmission or storage system can be guaranteed as 100% secure; however, our safeguards are designed to minimize risks effectively.
7. International Data Transfers
Where applicable, we may transfer your data outside your country of residence (including to jurisdictions where data protection laws may differ). All international data transfers are conducted in compliance with legal requirements, including reliance on:
– Adequacy decisions by the European Commission
– Standard Contractual Clauses (SCCs) approved by regulatory authorities
– Other lawful mechanisms as established under global privacy laws
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected or to comply with legal, regulatory, or operational requirements. Typical retention periods include:
– Account and Profile Data: Retained for the duration of your account and up to 6 years after closure.
– Transaction Data: Retained for up to 7 years for tax and accounting compliance.
– Technical and Usage Data: Retained for 24 months for site performance and analytics.
– Communication Data: Retained for up to 3 years following the last interaction.
Upon expiry of the applicable retention period, data is securely archived or anonymized.
9. Cookie Policy
Micromotives.com uses cookies and similar tracking technologies to enhance your browsing experience and analyze website performance. Cookies are categorized as follows:
– Essential Cookies: Required for basic operation of our website, such as session management and user authentication.
– Functional Cookies: Enable personalization such as remembering language preferences.
– Analytics Cookies: Help us measure usage statistics, perform diagnostics, and improve user experience.
– Performance Cookies: Support caching, speed optimization, and overall service reliability.
10. Cookie Management and Compliance
You may manage your cookie preferences by adjusting settings from the onsite cookie consent interface upon your first visit to micromotives.com, or by managing preferences in your browser. We honor Do Not Track (DNT) signals in accordance with CCPA guidelines and provide equivalent opt-out mechanisms for users under GDPR.
You may withdraw consent to non-essential cookies at any time through cookie settings or by contacting us at [email protected].
11. Children’s Privacy
Micromotives.com is not intended for use by individuals under the age of 13. We do not knowingly collect personal data from children. If you are a parent or legal guardian and believe that your child has provided us with their personal information without consent, please contact us at [email protected], and we will promptly delete such data in accordance with applicable law.
12. Updates to This Privacy Policy
We may revise this Privacy Policy from time to time to reflect legal changes, evolving best practices, or modifications to our services. Significant changes that materially affect your rights or the way we handle your personal information will be communicated clearly via site banners, email notices, or both. Continued use of micromotives.com following such updates constitutes acknowledgment of the revised policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal data, please contact us at:
Email: [email protected]
Website: https://micromotives.com
We are committed to ensuring compliance with all data protection laws and welcome inquiries from users regarding any aspect of our privacy practices.